1981-1982

                                Senate Document #27



                                 APC Document #24



                          Department of Management      

                       New Courses/Change in Prerequisites/

                      Alternative Demonstration in Competency







          I.  Currently, Management 430 requires only Management 200 as 

              a prerequisite.  This has created a situation in which the

              average class in 430 contains students with a less than

              rudimentary knowledge of organizational behavior as well as

              students with a fairly sophisticated background in the area.

              The addition of 313 (Organizational Behavior) as a

              prerequisite would allow the 430 course to be taught at a

              more rigorous pace and in more depth, given the homogenous

              course background of the students.  



              Catalog p. 112 - Management 430 Development of Professional

                               Personnel



              Delete:          Prerequisite:  Mgmt. 200



              Add:             Prerequisite:  Mgmt. 200 and 313



         II.  Catalog now reads:  "Other departmental rquirements ...  

              which satisfies the Demonstration of Competency requirement

              for the degree." 



              Proposed:  Add:  "Students exempted from Management 490 are 

                               required to pass a final Competency 

                               Examination on topics agreeable to the 

                               student and the faculty of the Department." 



              Rationale:  Presently the student excused from Management 

                          490 can take six hours approved by the Chairman 

                          of the department in lieu of Mgmt. 490.  This is 

                          not stated in the present catalog.  We believe a 

                          statement should be in the catalog and that the 

                          statement be similar to those departments that 

                          do not have a 490 course.  



        III.  On catalog page #111 



              The following course to be added:  



              Management 351 Marketing Research - This course will

              introduce you to the exciting world of determining consumer

              preferences.  The course will examine the various techniques

              involved in the collection, tabulation and analysis of market

              information.  The student will become involved in a market

              research project sponsored by a local business.

              Prerequisite:  Mgmt. 350.  


                                                                     Page 2

        





              On catalog page #112 



              The following course to be added:  



              Management 450 - International Marketing - A survey of the

              cultural, legal, political and economic factors which affect

              marketing in a world market.  Emphasis is placed upon the

              differences in life styles, beliefs, attitudes, languages,

              behaviors, as these influence the decisions made by a firm

              doing business in a foreign area.  Prerequisites:  Mgmt. 351,

              Comm. 341.  



        The purpose of these additions is to strengthen the Management

        Department's offerings in the critical area of marketing.

        Marketing Research and Advertising have been offered once each on a

        special topics basis.  Advertising is now offered as a

        communication course in the Language Department.  Student

        acceptance of and interest in these courses has been gratifying.

        For example, 27 signed up for Advertising taught at 3 PM the second

        semester of 1981.  In addition the marketing research course

        involves a number of local business executives who act as sponsors

        of student projects.  Such sponsors include:  WLOS-FM, McDonald's,

        WISE, other firms have expressed an interest in becoming a part of

        the program.  



        The addition of International Marketing will continue a long

        standing interest by UNCA in the world beyond our national borders.

        In addition, as an increasing number of non-American businesses

        locate branches in this area knowledge of international marketing

        will make our graduates more useful to potential employers.