THE UNIVERSITY OF NORTH CAROLINA AT ASHEVILLE

FACULTY SENATE

Senate Document Number 5911S

Date of Senate Approval 04/07/11

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Statement of Faculty Senate Action:

APC Document 47: Add new workshops for Commercial Media, MCOM 302 and 304

Effective Date: Fall 2011

1. Add: On page 202, new listing for MCOM 302, Commercial Media Workshop (2)

302 Commercial Media Workshop (2)

Incorporates all tactical aspects of mass communication - writing, video, photography, desktop publishing software and social media platforms - to produce traditional and social media public relations and/or advertising materials for an organization. Course may be repeated once. Prerequisite: MCOM 201 or permission of instructor. (Grading is S/U). Fall and Spring. 

Impact:

The addition of this course will shift enrollment from MCOM 301 for students in the Commercial Media Concentration, lightening the instructor load in that course to a manageable level. This course properly fits the load distribution of the responsible faculty member.

Rationale:

Students in the Commercial Media Concentration need to have a workshop requirement specific to the skills and applications of their area. Making the course repeatable eliminates the need for scheduling and load difficulties associated with offering two separate workshops. This will concentrate enrollment. Student performance in this course is graded largely on attendance, peer evaluation, and project participation, and grading on a pass/fail basis is appropriate.

2. Add: On page 202, new listing for MCOM 304, Commercial Media Workshop - Advanced (1)

304 Commercial Media Workshop - Advanced (1)

Continuation of MCOM 302 with the addition of a strategic communication plan for production materials and specific project work. Course may be repeated once. Prerequisites: MCOM 201, 302 and successful completion of Journalism Concentration Entrance Exam, or permission of instructor. (Grading is S/U). Fall and Spring.

Impact:

The addition of this course will shift enrollment from MCOM 313 for students in the Commercial Media Concentration, lightening the instructor load in that course to a manageable level. This course properly fits the load distribution of the responsible faculty member.

Rationale:

Students in the Commercial Media Concentration need to have a workshop requirement specific to the skills and applications of their area. The prerequisite helps insure that students who enroll are adequately prepared for the work of the course. This will concentrate enrollment. Student performance in this course is graded largely on attendance, peer evaluation, and project participation, and grading on a pass/fail basis is appropriate.