THE
UNIVERSITY OF NORTH CAROLINA AT ASHEVILLE
FACULTY
SENATE
Senate
Document Number 5611S
Date
of Senate Approval 04/07/11
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Statement
of Faculty Senate Action:
APC Document 44: Add new course, MCOM
387, Issues in Film Study;
Add
new course, MCOM 497, Senior Seminar for Commercial Media
Effective Date:
Fall 2011
1. Add: On
page 204, new course, MCOM 387, Intermediate Film Studies:
387 Issues
in Film Study (3)
Survey of American and international
cinema, tracing the historical development of the industry, and focusing on
texts and films under-represented, or marginalized, in traditional film studies
courses. The course challenges students to draw connections about ethnicity,
race, class, nationality, sex and gender through readings and films. Students
are expected to familiarize themselves with all the basic tenets of film
appreciation and to focus on analysis of the films which are screened.
Prerequisite: MCOM 104 or instructor permission. Odd years
Spring.
Impact:
This
is the first diversity intensive course in the Mass Communication curriculum.
This course was approved as a DI when it was offered as a special topics course
and has been successfully offered twice. Resource Impact: An allocation of
instructor time was previously made so this course could be offered as a
special topic. The impact of increasing or decreasing the frequency of offering
for individual courses is balanced in the overall two-year plan of course
offerings. The entire curriculum is offered in two years, and no adjunct faculty are required for this. Should adjunct funds become
available, these will be used to increase sections and/or reduce enrollments of
MCOM 104, 201 and VMP 205, which are already multiple-section, every-semester
courses with enrollments of 30 to 40.
Rationale:
It
will not only make a diversity intensive course more accessible for Mass
Communication students, it will allow students from other majors the chance to
gain DI credit for film study if they have had MCOM 104, which is readily
available.
2.
Add:
On
page 205, new course, MCOM 497, Senior Seminar for Commercial Media:
497 Senior
Seminar for Commercial Media (3)
This capstone course for the Commercial
Media concentration requires completion of a significant undergraduate final
project under the supervision of the instructor, who serves as a faculty
mentor. Students demonstrate oral and written communication competencies in
this course through presentation of professional proposals, progress reports
and completion of a high quality Commercial Media project. Prerequisite: 30
hours in MCOM and/or VMP courses including MCOM 201, VMP 205 and MCOM 302; or
permission of instructor. Spring.
Impact:
This
is a capstone course for an approved concentration in Mass Communication This
course will serve to make the curriculum consistent across concentrations.
Resource Impact: An allocation of instructor time was made with the addition of
a full-time public relations/commercial media instructor so this course could
be offered. It has been taught as a special topic. The addition of this course
to the catalog is offset by courses removed from the catalog under separate
document in this proposal. The impact of increasing or decreasing the frequency
of offering for individual courses is balanced in the overall two-year plan of
course offerings. The entire curriculum is offered in two years, and no adjunct
faculty are required for this. Should adjunct funds
become available, these will be used to increase sections and/or reduce
enrollments of MCOM 104, 201 and VMP 205, which are already multiple-section,
every-semester courses with enrollments of 30 to 40.
Rationale:
Each
concentration in Mass Communication has a capstone course and this course
fulfills that requirement for our Commercial Media concentration.