Farmland Values Project
about the project
  For citizens
You and your neighbors have identified many significant benefits of farmland in your communities. These include the value of access to local food, jobs and income for farmers and others in agriculture, scenic beauty, a link to our agricultural heritage, and open space. Residents told us that the presence of farmland in your community enhances the quality of life here in the mountains. You can continue to support farmland protection in your community by visiting local farms and tailgate markets, frequenting restaurants that source local food, making direct contributions to local farm protection efforts, and supporting local government activities that will protect farmland.

You can learn about farming and farmland in your community by viewing the pictures and listening to the audio in "The Story" section of this website.

   
     
       
   Focus Group Participant
  For farmers
Your operations are providing benefits to the community around you. In addition to the jobs and income that your operation provides, residents appreciate the access to local food, scenic beauty, reminder of agricultural heritage and open space that farmland provides. Many residents and visitors are willing to pay to protect farmland in your community. If this willingness to pay could be funneled into an appropriate mechanism to support the continued provision of benefits that you are providing the community, additional sources of farm revenue may be realized.

You can hear more about what Farmland Values Project participants think about farming and farmland by visiting The Story side of our website.

 
         
  For government
Residents of Buncombe, Haywood, Henderson and Madison counties clearly benefit from having farmland in their communities, and they are willing to pay to protect it. Many residents are concerned about the development of farmland for non-farm use, and believe that their community needs to do more to preserve farmland, This suggests that policies to protect farmland will have widespread community support. Because visitors also benefit from farmland and are willing to pay to protect it, financing of farm protection policy should include both resident and visitor populations.

You can learn more about what citizens think about farming and farmland by visiting The Story side of our website. You can access results, GIS data and maps assembled by the Farmland Values Project in the Learn More section of the Study site.

 
     
  For visitors
Visitors to western North Carolina told us that they directly benefit from the existence of farmland in Buncombe, Haywood, Henderson and Madison counties. The top five benefits mentioned by visitors were the value of access to local food, jobs and income for farmers and others in agriculture, a link to agricultural heritage, scenic beauty, and attractiveness to visitors. In addition, many visitors indicated they would be willing to pay to protect farmland in western North Carolina. Visitors can align their actions to protect farmland by visiting local farms and tailgate markets, frequenting restaurants that source local food, and making direct contributions to local farm protection efforts.

You can learn more about what residents of western North Carolina think about farming and farmland by visiting The Story side of our website.