SENATE DOCUMENT #27 ACADEMIC POLICIES COMMITTEE DOCUMENT # 17 1984-85 The Academic Policies Committee recommends the following changes in Communications: 1. New requirements for the major I. Required courses in the major -- 30 hours distributed as follows: 105, 221, 305, 401, 405, 495; 2 hours of 395 plus 12 hours elected from Communications courses. II. Required courses outside the major -- 33 hours: ECON 201, ART 100 or 225, POLS 100, PHIL 306, LIT 224; the completion of a minor in a liberal arts field approved by the department. III. Foreign language requirement -- competency on the intermediate level in a classical or modern foreign language. IV. Other departmental requirements -- a demonstration of competency examination taken in the senior year. Rationale: The increase in required credit hours in Communications from 24 to 30 comes as the result of careful examination of the existing program, comparison to other programs nationally, and from discussion with students about their needs. 105 is added (it is needed as a foundation course) and an additional elective is included. In addition, 30 hours are required by the Accrediting Council on Education in Journalism and Mass Communication. The second change is the inclusion of one Literature course among the required cognate courses and the substitution of a liberal arts minor for the previous program's two twelve hour concentrations. The purpose of this modification is to provide the student with depth in one of the liberal arts. By specifying a minor, this insures more rigor in the concentration than the old 12 hour requirement did. 2. Change in Minor requirements 19 hours distributed as follows: 105, 221, 395, 405, and either 305 or 401, and 6 hours elected in Communications. Rationale: The Communications minor did not contain enough work in Communications and more Communications has been inserted in place of a literature requirement. 3. Delete 341 (Public Relations and Advertising) and replace it by two courses: 342 Communication Strategies in Advertising (3) Principles and practices of advertising with emphasis on advertising copy writing, copy testing and research methods, and a consideration of ethical problems. Prerequisites: 105 and 221 or, for management majors, MGMT 200 and 350, or permission of the instructor. 344 Public Relations (3) Principles and practices of public relations with emphasis on identifying special publics, working with the media and planning of an overall public relations program, all in a context of ethical behavior. Prerequisites: 105 and 221, or, for management majors MGMT 200 and 350, or permission of the instructor. Rationale: The old 341 did not provide enough coverage of either of these two very different topics. Hence two courses are needed. Students with an interest in only one topic need only take the more relevant course. 4. Add the following to the description of COMM 269: Credit for this course does not count toward the Communications major. Rationale: This is primarily a service course which should not count as an elective within the Communication major. 5. Title Change Change 361 from Advanced Newswriting to Public Affairs Reporting Rationale: The new title more accurately reflects course content. 6. Prerequisite change Add 105, 305, or permission of the instructor to COMM 405 Rationale: Students in a 400-level course require some background to work at an advanced level. 7. Course Deletions Remove 396 (Radio Workshop) and 397 (TV Workshop) from the Catalog Rationale: UNCA does not have resources to support these courses.