SENATE DOCUMENT #9 

                    ACADEMIC POLICIES COMMITTEE

                            DOCUMENT #9

                              1984-85



The Academic Policies Committee recommends the addition of 3 new courses
in the Department of Management:


453  Marketing and the Consumer (3)

     The study of the process whereby producers understand the
     needs and desires of the consumer combined with a careful
     analysis of the marketing techniques required to reach the
     consumer.  Prerequisites:  200, 350

    Rationale:

    Student interest in Marketing as a specialization track in the Management
    program is growing steadily.  Presently 40 students are pursuing course 
    work in the marketing area.  A significant number of our management
    students are presently working part time and even full time in the 
    marketing area.


454  Marketing Channels (3)

     The selection, revision, evaluation and management of the
     distribution channels in the marketing process.  Prerequisite:
     200, 350.

    Rationale:

    The process by which the goods produced by our economic system
    reach the consumers is complicated and not well understood.  The
    distribution of goods and services is in reality the hidden part of 
    marketing and economic activity.  This course is generally offered in
    every management program which has a marketing emphasis.


458  Marketing Strategy (3)

     The selection and evaluation of the appropriate marketing
     mix need to achieve the overall objectives of an organization.
     Prerequisite:  350, 351, 380.

    Rationale:

    At the present time there is no course which ties together the various
    parts of the marketing process so that it assumes in the mind of the
    student the degree of totality necessary for the marketing oriented 
    manager.  The thrust of this course will not be limited to business
    profit seeking organizations but will include the entire
    organizational spectrum.