Senate Document #8 APC Document #6 Communications Curriculum Revisions APC recommends approval of the following catalog statement concerning offerings in Communications. (Some minor editorial changes may still be necessary.) PART I: New Program Concentration delete PROGRAM B - JOURNALISM (p. 102 in 1980-81 Catalog) substitute PROGRAM B - COMMUNICATIONS (p. 102) A program offered by the Department of Literature providing students an opportunity to study the art, rhetoric, modes, and media of human communication. Emphasis is placed on students' attaining a broad understanding of communication theory and practice while combining insights from both the social sciences and humanities. The required curriculum grows out of a philosophical conviction that communications studies should not be limited to technical training, but must be deeply rooted in the liberal arts. Students will be involved in literature and other disciplines almost as much as in communication courses. Students who complete the program will not be limited to a specific trade but will be broadly educated individuals prepared for employment in management, politics, the arts, advertising, government, radio, television, and print journalism--or for further study at the graduate level. I. Required courses in the major: 33 hours, distributed as follows: 9 hours in literature selected from Literature 201, 202, 203, 204; 6 hours in literature selected from courses above 300; 18 hours in Communications including Communications 201, 301, 401, plus 9 additional hours elected from Communications. II. Required courses outside the major: Psychology 100; Economics 201; Computer Sciences 141; plus 15 hours of course work concentrated in a single discipline, or 15 hours of a concentration designed to meet the student's individual needs (when approved by Department Chairman). III. Foreign languge requirement: competency on the intermediate level in a classical or modern foreign language. IV. Other departmental requirements: A Senior Project (Communications 493); a Demonstration of Competency Examination. under COURSES IN LANGUAGE (p. 104-105) Page 2 delete 251 Introduction to Journalism 269 Communication for Management 351 Journalism II 451 Print Medial Internship 453 Electronic Media Internship 496 Senior Journalism Project (In the 1981-82 Catalog this is listed as 496 Senior Paper) after COURSES IN LITERATURE (ending on p. 107) add COURSES IN COMMUNICATIONS 201 Introduction to Communications (3) A study of the history, theory, and philosophy of symbolic communications and of how communication socializes and humanizes a community. 221 Writing and Reporting for Publication (3) The press in American history; news gathering and newswriting; interviewing; feature article and essay; operation of a daily newspaper and other forms of publications. Prerequisite: Language 102 and 103; ability to type. 231 Photojournalism (3) Photographic skills, editorial considerations, and relationships between story and photo; extensive writing and photography assignments. Prerequisite: Comm 221 or permission of the Instructor; access to a camera. 265 Science and Technical Writing (3) Principles and procedures in technical, scientific, and report writing; development of proposals, abstracts, and reports of technical data; emphasis on concise expression of research results. Prerequisite: Language 102 and 103. 269 Communication for Management (3) A study of managerial communication designed to help the student use language as a management tool. Prerequisite: Freshman composition requirement. 295 Publications Workshop (1) Work experience in on-campus publications under professional guidance. Can be repeated for up to 3 credits. Page 3 296 Electronic Media Workshop (1) Work experience at the campus radio station or at the Learning Resources Center under professional guidance. Can be repeated for up to 3 credits. 301 Mass Media and Society (3) A study of the various media and their influence upon society, including their potential for propaganda. Covers journalism, radio, television, advertising, film. Prerequisite: Comm 201. 321 Editing (3) Advanced writing and reporting skills; rewriting and editing; the role and responsibilities of the editor in newspaper, magazine, and book publishing. Prerequisite: Comm 201 and 221. 331 Broadcast Journalism (3) Writing and reporting for radio/television news; basic studies in the history of broadcast journalism; the relationship between images and words. Prerequisite: Comm 221 and 301. 341 Advertising and Public Relations (3) Copy writing for advertising and promotion in both print and electronic media. Prerequisite: Comm 301; or permission of the Instructor. 401 Communications Law (3) A study of the first amendment and of the various regulatory codes affecting communications in America. Includes libel, ethics, rights, and responsibilities. Prerequisite: Comm 301. 431 Seminar in Classical Rhetoric and Contemporary Issues (3) Studies various forms of logic, argumentation, persuasion, and analysis in relation to contemporary events and issues. Prerequisite: Comm 301; Psych 100; Econ 201. 451 Professional Internship (3) Students with a 3.0 gpa or better within the major may apply for a professional internship in either print or electronic media. Prerequisite: Permission of the Department Chairman. Page 4 493 Senior Communications Project (1) May consist of a scholarly paper, feature article, photo essay, television tape, or other project appropriate to the program. 171-3, 271-3, 371-3, 471-3 Special Topics in Communication Courses not otherwise included in the catalog listing but for which there will be special needs. May be repeated for credit as subject matter changes. Rationale: The former "Journalism Program" has attracted strong interest among students. Courses have been consistently over-enrolled. However, the program is educationally weak in that it offers only two regular courses. All else is accomplished through Special Topics. The "Communications Program Concentration" is the result of a year-long study by a multi-disciplinary committee and involving five off-campus professional consultants. It incorporates all current journalism offerings, including those which were previously special topics, in addition to adding breadth and depth to the program. First, it recognizes that a liberal arts college should not be training students for employment in a single field (in this case, news reporting). It expands the concept and nature of the courses to prepare students for writing-related employment in industry, government, education, advertising, and other areas, as well as journalism. Second, it focuses a previously vague distribution requirement (24 hours in Social Sciences and Humanities) into three specific interdisciplinary courses, and 15 hours in a concentrated area of study. This focused approach becomes a key element in the program. It allows students to design a substantive program in which the liberal arts base in literature, and a study of communications theory and practice, are combined with a specific career-related field, such as management, political science, drama, history, etc. The program presented here is a reduced version of the Communications Major proposal now being considered at Chapel Hill. PART II: Joint Major Deletion delete A JOINT MAJOR IN LITERATURE AND DRAMA (p. 103) Page 5 (Including the paragraph which describes its requirements) Rationale This offering will become a "Program Concentration" located in the Drama Department.