THE
FACULTY SENATE
Senate
Document Number 5805S
Date
of Senate Approval
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Statement
of Faculty Senate Action:
and Visual Media Production
Effective Date:
Fall, 2005.
1. Delete: On pg.
166, entry for MCOM 201
Add:
On pg. 166, in place of deleted
entry:
201 Newswriting (4)
Gathering and writing information in a fair and
accurate manner suitable for presentation in the media. Developing the ability to write
under deadline pressure. Course includes writing lab component.
Prerequisite: LANG 120. Fall and Spring.
2.
Delete: On pg. 166, entry for MCOM 325
Add: On pg. 166, in place of deleted
entry:
325 Opinion Writing (4)
Writing for the mass media. Reviews, editorials, columns,
commentaries. Course will include writing lab. Prerequisite: MCOM 201;
or permission of instructor. Even years Spring.
3.
Delete: On pg. 167, entry for MCOM 341
Add: On pg. 167, in place of deleted
entry:
341 Layout and Design (4)
Introduction to computer design for print media. Software applications for text,
photography and graphics. Typography, studies in composition, color,
line, page layout and image selection, and cropping. Course includes layout and
design lab. Prerequisite: completion of 6 hours in MCOM; or ART 100; or
permission of instructor. Fall.
4.
Delete: On pg. 167, entry for MCOM 343
Add: On pg. 167, in place of deleted
entry:
343 Communication Strategies in Advertising
(4)
Principles
and practices of advertising, with emphasis on advertising copy writing, copy
testing and research methods, and a consideration of ethical problems. Course
includes writing lab workshop. Prerequisites: MCOM majors: MCOM 201 and VMP
207; MGMT majors: MGMT 220; or permission of instructor. Odd years Fall.
5.
Delete: On pg. 167, entry for MCOM 345
Add: On pg. 167, in place of deleted
entry:
345 Public Relations (4)
Principles
and practices of public relations, with emphasis on identifying special publics,
working with the media and planning of an overall public relations program, all
in a context of ethical behavior. Course includes writing lab. Prerequisites:
MCOM majors: MCOM 201 and VMP 207; MGMT majors: MGMT 220; or permission of
instructor. Even years Fall.
6.
Delete: On pg. 167, entry for MCOM 367 (LANG
367)
Add: On pg. 167 in place of deleted
entry:
367 Magazine Writing Seminar (LANG 367) (4)
A workshop in the writing of essays, articles and
other professional non-fiction; planning and gathering material, writing and
marketing articles for specialized and general interest publications. Course includes writing lab. Prerequisite: MCOM
majors: MCOM 201; or permission of the instructor. See department chair.
7.
Delete: On pg. 152, entry for LANG 367 (MCOM
367)
Add: On pg. 152 in place of deleted
entry:
367 Magazine Writing Seminar (MCOM 367) (4)
A workshop in the writing of essays, articles and
other professional non-fiction; planning and gathering material, writing and
marketing articles for specialized and general interest publications. Course includes writing lab. Prerequisite: MCOM
majors: MCOM 201; or permission of the instructor. See department chair.
8.
Delete: On pg. 168, entry for MCOM 421
Add: On pg. 16, in place of deleted
entry:
421 Public Affairs Reporting (4)
Field practice in newsgathering and writing, covering
news beats, including courts, local governments and other news sources. Emphasis on accuracy, clarity and
comprehensiveness of reporting. Course includes extensive writing and
news gathering assignments. Prerequisite: MCOM 201; or permission of
instructor. Odd years Spring.
9.
Delete: On pg. 169, entry for VMP 331
Add: On pg. 169, in place of deleted
entry:
331 Broadcast Journalism (4)
Writing and reporting for radio/television news;
basic studies in the history of broadcast journalism; the relationship between
images and words. Course includes
extensive studio component. Prerequisites:
VMP 207, 209; or permission of instructor. Fall.
10.
Delete: On pg. 169, entry for VMP 333
Add: On pg. 169, in place of deleted
entry:
333 Broadcast Workshop (4)
Practical experience producing weekly programming for
possible broadcast. Emphasizes management of time pressures and personnel associated
with nonfiction broadcast production. Course includes extensive studio
component. Prerequisites: VMP 207, 209;
or permission of instructor. Spring.
11. Delete: On pg.
170, entry for VMP 437
Add: On pg. 170, in place of deleted
entry:
437 Directing Media Productions (4)
Advanced
video and/or film production focusing on the creative, artistic and practical
choices made in interpreting and adapting scripts, supervising artistic
specialists and managing projects. Course includes extensive laboratory
component. Prerequisites: VMP 207, 209;
or permission of instructor. Fall.
12. Delete: On pg.
170, entry for VMP 439
Add: On pg. 170, in place of deleted
entry:
439 Media Production Techniques (4)
Advanced
video and/or film production focusing on the creative, artistic and practical
uses of camera, light, color and sound. Course includes extensive laboratory
component. Prerequisites: VMP 207, 209;
or permission of instructor. Fall.
13. Delete: On pg.
170, entry for VMP 493
Add: On pg. 170, in place of deleted
entry:
493 Field Work In
Media Production (4)
Producing short visual media presentations in the
field using portable equipment.
Course includes extensive field production component. Prerequisites: VMP 207, 209; or permission of
instructor. See department chair.
Impact:
The
proposed changes, when considered within the whole of this proposal, will
increase the requirements for the Mass Communication major by two to four
credit hours, from the current 35 hours.
Students interested in visual media production areas will experience the
increase to four credits due to necessary prerequisites, while majors more interested
in print media and in communication research will see only a two-credit
increase. In addition to this major change, prerequisites for
two courses, MCOM343 (Advertising) and MCOM345 (Public Relations) have been
modified and clarified with the concurrence of the Management Department Chair. The prerequisite of MGMT 350 for Management
majors only was dropped as an unnecessary complication that made it difficult
for many Management majors to access the course in a timely manner.
Other Programs:
Multimedia Arts and Science majors interested in visual media production may see
their curriculum affected by up to 2 credit hours, but only if they pursue the
video production option. The credit
hours of many of the MCOM courses recommended for MMAS majors remain unchanged
in this proposal. The only necessary changes in the MMAS Curriculum brought
about by this proposal are:
14.
Delete: On page 177 under Major and Multmedia
Arts and Sciences:
I. Required
courses for the major – 39 hours
Add: On page 177 in place of deleted entry:
I. Required
courses for the major – 39 to 41 hours
15.
Delete: On page 177 under Major and Multmedia
Arts and Sciences:
I. C. Emphasis
Areas—select six hours
Add: On page 177 in
place of deleted entry:
I. C. Emphasis Areas – select six to eight hours
16:
Delete: page 177 under Major and Multmedia Arts and Sciences, I. C. 4:
Video Production: MCOM 205 …493.
Add: On page 177 in place of deleted entry:
Video
Production: VMP 207 and 209; and either
VMP 303, 305 and 307, or one course from MCOM 437, 439 or 493.
Impact:
The
Mass Communication Department expects to absorb increased credit hours created
by these changes through scheduling. By
reorganizing the schedule of offering for Mass Communication courses, and in
some cases modifying and re-regularizing the frequency of offerings, we can
accommodate the proposed credit increases without additional adjunct
faculty. Because the proposal creates
more contact time for craft courses, we hope to see some decrease in equipment
abuse and breakage, thus saving some budget in the equipment area. It should be noted, however, that the Mass
Communication Program is growing, and requests for additional resources, rooted
in that basis are not out of the question.
Rationale:
We
are adding a supervised laboratory component in the form of additional contact
hours for each of the courses identified above. The change will provide greater
contact hours for faculty and students, many of whom are already putting in the
hours unsupervised and without the appropriate credit. The proposed changes will organize that extra
time and distribute faculty assistance more equitably among students in the
class. For the courses with a writing
emphasis, the extended time frame allows for a greater emphasis on
“deadline-pressure” writing, which is a key technique for journalists. The expanded time frame also permits more
in-depth supervised research of facts.
Faculty will be able to go beyond “telling” students how stories are
researched; they will now have the contact time to show the students how these
things are done. For the Visual Media Production courses, the extended time
frame allows a greater opportunity for students to receive needed attention
from faculty on matters of technique.
Instead of simple lecture/demonstration pedagogy, the fourth hour will
give faculty the space to supplement lecture and demonstration with supervised
hands-on trials of techniques. Not only
will this provide students a more direct learning experience, we are hoping it
might even reduce equipment breakage, as students will receive about a 30%
increase in supervised instruction.