THE UNIVERSITY OF NORTH CAROLINA AT ASHEVILLE

 

FACULTY SENATE

 

Senate Document Number    5711S

 

Date of Senate Approval      04/07/11

 

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Statement of Faculty Senate Action:

 

 

APC Document 45:                                          Delete MCOM 345 and replace with MCOM 346;

                                                                                Change title, credit hours and prerequisites for MCOM/LANG 367

 

Effective Date:  Fall 2011

 

 

1.            Delete:                 On page 203, catalog listing for MCOM 345:

 

                                345         Public Relations Cases and Campaigns (3)

This course introduces students to the principles and practices of public relations through the examination of public relations theories and successful public relations operations. Student projects focus on ways to identify special publics as well as methods for planning and executing a public relations program. The course also covers ethics issues faced by public relations professionals. Prerequisite: MCOM 104; or permission of instructor. Spring.

 

 

     Add:                 On page 203, in place of deleted entry:

 

                                346         Crisis Communications and Public Relations Campaigns (3)

This course examines seminal events influencing crisis communications and strategic planning for public relations campaigns. Prerequisite: MCOM 104 or permission of instructor. Spring.

 

Impact:

These changes are refinements to an existing course to meet changes and innovation in the Public Relations field and to accommodate an updating of our Public Relations curriculum since a PR expert has recently joined the full-time faculty. Resource Impact: None as the course remains the same number of credit hours, is offered with the same frequency, and utilizes the same supporting resources.

 

Rationale:

Changes in public relations practice require an updating of the course description to best serve our students.

 

 

 

2a. Delete:          On page 203, the entry for MCOM 367:                 

 

                                367         Magazine Writing Seminar (LANG 367) (4)

A workshop in the writing of essays, articles and other professional non-fiction; planning and gathering material, writing and marketing articles for specialized and general interest publications. Course includes writing lab. Prerequisite: MCOM majors: MCOM 201; or permission of the instructor. Even years Fall.

 

  Add:                    On page 203, in place of deleted entry:

 

                                367         Feature Writing (LANG 367) (3)

A workshop in the writing of essays, articles and other professional non-fiction; planning and gathering material, writing and marketing articles for specialized and general interest publications. Prerequisite: MCOM 201 or permission of instructor. Fall.

 

 

2b. Delete:         On page 187, the entry for LANG 367:                    

 

                                367         Magazine Writing Seminar (MCOM 367) (4)

A workshop in the writing of essays, articles and other professional non-fiction; planning and gathering material, writing and marketing articles for specialized and general interest publications. Course includes writing lab. Prerequisite: MCOM majors: MCOM 201; or permission of the instructor. Even years Fall.

 

      Add:                On page 187, in place of deleted entry:

 

                                367         Feature Writing (MCOM 367) (3)

A workshop in the writing of essays, articles and other professional non-fiction; planning and gathering material, writing and marketing articles for specialized and general interest publications. Prerequisite: MCOM 201 or permission of instructor. Fall.

 

Impact:

Students will have a clearer idea about what the class teaches them. The impact of increasing or decreasing the frequency of offering for individual courses is balanced in the overall two-year plan of course offerings. The entire curriculum is offered in two years, and no adjunct faculty are required for this. Should adjunct funds become available, these will be used to increase sections and/or reduce enrollments of MCOM 104, 201 and VMP 205, which are already multiple-section, every-semester courses with enrollments of 30 to 40.

 

Rationale:

The new title better reflects the actual content of the course, which teaches the style of writing appearing in magazines, as well as other publications. Some courses in this proposal are offered more often than in the past, some less often, and some are eliminated. These changes in semester of offering will provide coherent curriculum structure over time.