THE
FACULTY SENATE
Senate
Document Number 6509S
Date
of Senate Approval 04/09/09
-
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - -
Statement
of Faculty Senate Action:
APC Document 49: Add new course,
MGMT 401, International Marketing;
Add MGMT 401 to the Management Concentrations
Effective Date: Fall 2009
1. Add: On page 196, new course, MGMT 401:
401 International
Marketing (3)
This course provides a theoretical and conceptual
foundation for the study of international marketing. It introduces the controllable and
uncontrollable variables that affect marketing in a globalized world, and examines
the marketing mix necessary to achieve an effective international program.
Prerequisite: MGMT 350. Fall.
Impact:
There
will be no impact on the resources and staffing in the Department of Management
and Accountancy. Two vacant tenure-track marketing positions were filled in
Fall 2008; a rearranging of course assignments gives marketing faculty the
capacity to offer this additional course. There will be no increase in the
number of hours required for management majors.
Rationale:
As
part of the Department of Management and Accountancy’s on-going focus on global
and international management issues, more content focused on these issues has
been added across the curriculum. International marketing has been identified
as an area where students, particularly those students pursuing a marketing
concentration, need greater exposure. We have been anxious to make this needed
change for some time but decided to wait until we filled the two vacant
tenure-track marketing positions.
2. Delete: On page 191, under Management
Concentrations:
Business Management and Administration
MGMT 323; two courses from MGMT 316, 325, 360, 381,
481; MGMT 460 or 464; MGMT 489 or 499.
Marketing
MGMT 357, 453, 458; one
course from MGMT 316, 325, 360, 481; MGMT 489 or 499.
Add: On
page 191, in place of deleted entry,
Business Management and Administration
MGMT 323, two courses from MGMT 316, 325, 360, 381,
401, 481; MGMT 460 or 464; MGMT 489 or 499.
Marketing
MGMT 357, 401, 453, 458;
MGMT 489 or 499.
Impact:
Adding
MGMT 401 to the Management concentrations will have no impact on the resources
and staffing of the Department of Management and Accountancy. Total required
hours remain the same.
Rationale:
International
marketing is appropriate for all management majors, and adding the course to
the list from which students in the Business Management and Administration
emphasis area can choose is appropriate for a management curriculum.
A
course in international marketing is needed in any marketing emphasis area.
While the course is an excellent choice for a Management option, it is vital
that our Marketing students have a background that will enable them to
appreciate the global aspects of marketing.
This change adds the course to the list of requirements for the Marketing
concentration.