THE UNIVERSITY OF NORTH CAROLINA AT ASHEVILLE
Senate Document Number 6208S
Date of Senate Approval 04/24/08
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Statement of Faculty Senate Action:
APC Document 54: Change requirements for Mass Communication majors;
Add concentrations in Mass Communication
Effective Date: Fall 2008
1. Delete: On pg. 186, under the entry for Mass Communication Major Requirements, items I and II:
Add: On pg 186, in place of deleted entry:
The Mass Communication major requires 40 hours in MCOM and VMP courses, distributed as follows:
Concentration in Journalism — 16 hours: MCOM 421; 3 hours from MCOM 380, 384, 482, 484; at least 9 hours from MCOM 313, 327, 329, 341, 367, 369, 451, or VMP 359, 331, 333. Journalism students should choose VMP 301 as one of their workshop courses in I above.
Concentration in Film and Visual Media —16 hours: VMP 493; 3 hours from MCOM 380, 382, 388, 483; at least 9 hours from MCOM 451, or VMP 307, 385, 437, 439, 485. Film and Visual Media students should choose VMP 303 as one of their workshop courses in I above.
Concentration in Commercial Media — 16 hours: 4 hours from MCOM 421, VMP 493, or MCOM 499; 3 hours from MCOM 343, 345, 380, 482; at least 9 hours from MCOM 351, 353, 341, 367, 369, 451, or VMP 359.
Concentration in Communication Research —16 hours: 4 hours in MCOM 499, and 12 hours from MCOM 343, 345, 380, 382, 384, 388, 460, 482, 483, 484, 451.
These new concentrations formalize practices already in place in our department, with a new emphasis on senior projects and research. The MCOM curriculum has been plotted out over the next four years using existing faculty loads, and this program organization works within that model. The new curriculum grid for MCOM accomplishes this by deleting some courses and both standardizing sizes and increasing some enrollments across the MCOM curriculum. No new physical resources will be required beyond the normal upgrades and maintenance, as the courses already use existing laboratory software and equipment. These changes will have no impact on other programs, as the current minor remains in place.
MCOM 494 is being replaced by concentration-related capstone courses, as described in APC Document 52 (2008). This change addresses the issue of media convergence in a practical way. MCOM 421, VMP493, and MCOM499 will each serve as a capstone course, presenting an overview and summation of student craft and conceptual experiences. We are already counting these courses in fulfillment of the requirement of MCOM494, which has had enrollments far beyond seminar sizes.