THE UNIVERSITY OF NORTH CAROLINA AT ASHEVILLE
FACULTY SENATE
Senate Document Number 6108S
Date of Senate Approval 04/24/08
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Statement of Faculty Senate Action:
APC Document 53: Reinstate MCOM 343 and 345; Add new courses, MCOM 369 and VMP 359
Effective Date: Fall 2008
1. Add: On pg. 188, MCOM 343:
343 Communication Strategies in Advertising (3)
This course introduces students to the principles and practices of advertising, with emphasis on theories of media propaganda and persuasion. Student projects explore the process of copy testing and research methods. The course also covers ethics issues faced by advertising professionals. Prerequisite: MCOM 104, or instructor permission. Fall.
Impact:
This course will expand the selections available to students in the commercial media track. The MCOM curriculum has been plotted out over the next four years using existing faculty loads, and this course fits within that model. The new curriculum grid for MCOM accomplishes the addition of this and other courses by deleting some courses and both standardizing sizes and increasing some enrollments across the MCOM curriculum. No new physical resources will be required, as the course can use existing laboratory software and equipment. This change will have no impact on curriculum in other programs, but may expand the general elective options for Management majors who have had had the appropriate prerequisites or experience.
Rationale:
This course has been part of the MCOM curriculum in the past. We are returning it to the catalog in response to student demand.
2. Add: On pg. 188, MCOM 345:
345 Public Relations Cases and Campaigns (3)
This course introduces students to the principles and practices of public relations through the examination of public relations theories and successful public relations operations. Student projects focus on ways to identify special publics as well as methods for planning and executing a public relations program. The course also covers ethics issues faced by public relations professionals. Prerequisite: MCOM 104, or instructor permission. Spring.
Impact:
This course will expand the selections available to students in the commercial media track. The MCOM curriculum has been plotted out over the next four years using existing faculty loads, and this course fits within that model. The new curriculum grid for MCOM accomplishes the addition of this and other courses by deleting some courses and both standardizing sizes and increasing some enrollments across the MCOM curriculum. No new physical resources will be required, as the course can use existing laboratory software and equipment. This change will have no impact on curriculum in other programs, but may expand the general elective options for Management majors who have had had the appropriate prerequisites or experience.
Rationale:
This course has been part of the MCOM curriculum in the past. We are returning it to the catalog in response to student demand.
3. Add: On pg. 369, new course, MCOM 369:
369 Magazine Publication (4)
This course prepares students for careers in the magazine industry by strengthening writing and editing skills and providing an overview of the magazine industry. Special attention is paid to editorial, business and production requirements for magazines. Prerequisite: MCOM 201, or instructor permission. Spring.
Impact:
This course will expand the selections available to students in the journalism track. The MCOM curriculum has been plotted out over the next four years using existing faculty loads, and this course fits within that model. The new curriculum grid for MCOM accomplishes the addition of this and other courses by deleting some courses and both standardizing sizes and increasing some enrollments across the MCOM curriculum. No new physical resources will be required, as the course can use existing laboratory software and equipment. This change will have no impact on curriculum in other programs, but may expand the general elective options for Language majors who have had had the appropriate prerequisites or experience.
Rationale:
This course has been offered in various special topics forms in the past, and has widespread student appeal. MCOM now has faculty well qualified to teach this material and so including it among regular offerings makes sense.
4. Add: On pg. 190, new course, VMP 359:
359 Photojournalism (4)
This course is designed to provide the skills necessary to produce professional quality work meeting publication standards. Students learn the use of digital photo technology including image capture and management, remote transmission of photos, output to printers, and publication of photos on a web site. Class work also includes critiques and discussions about ethical and legal issues faced by photojournalists. Students in the course must have access to a digital still camera capable of performing manual operations. Prerequisites: MCOM 201 andVMP207, or instructor permission. Spring.
Impact:
This course will expand the selections available to students in the journalism track. The MCOM curriculum has been plotted out over the next four years using existing faculty loads, and this course fits within that model. The new curriculum grid for MCOM accomplishes the addition of this and other courses by deleting some courses and both standardizing sizes and increasing some enrollments across the MCOM curriculum. No new physical resources will be required, as the course can use existing laboratory software and equipment. This change will have no impact on curriculum in other programs, but may expand the general elective options for MMAS and Art majors who have had the appropriate prerequisites or experience.
Rationale:
This course has been offered in various special topics forms in the past, and has widespread student appeal. MCOM now has faculty well qualified to teach this material and so including it among regular offerings makes sense.