2007-08 Goals for the Division of Alumni & Development

 

 

Development:

            Major Gifts  (Staff: 2)

            Goal:  Design a comprehensive solicitation program to build on the momentum of university special projects and to complete them successfully.

            Goal:  Increase private support through cultivation and solicitation to provide funding for scholarship and professorship needs.

            Goal:  Develop and implement a program to involve deans in identification, cultivation, soliciting and stewardship of major gifts.

 

            Planned Gifts (Staff: 1)

            Goal:  Expand Planned Giving in support of Major Gift initiatives.

 

            Annual Fund  (Staff: 2)

            Alumni Gifts

            Goal:  Increase alumni participation in annual giving programs to 11.1%

participation and a 2% increase in dollars raised.

            Parent Gifts

            Goal:  Increase parent participation in annual giving by 15% participation

and to $57,400 in dollars raised. 

            Student Gifts

            Goal:  Enhance the Senior Campaign through focused efforts that ensure a

fundraising goal of 25% participation is accomplished. 

            Faculty/staff Gifts

            Goal:  Ensure that faculty/staff are aware of options for contributions through payroll deduction as well as the SECC.  Gifts through payroll deduction may be designated to any department, program or activity of the University, including the Chancellor’s Excellence Fund (unrestricted); gifts through the SECC are distributed to undergraduate research, scholarships, and faculty/staff support. 

 

Alumni:  (Staff: 2)

            Goal:  Fully implement the Alumni On-line Community

            Goal:  Develop and strengthen the Student Alumni program, Bos Canis

            Goal:  Design and execute Recent Graduates program

            Goal:  Increase business data on file for alumni; systemize the updating of

            alumni records by alumni.

 

Advancement Services:  (Staff: 4)

            Goal:  Support the Division by managing state and Foundation budgets

Goal:  Ensure the most timely, accurate and legally correct gift deposits, gift receipts, pledge postings and pledge reminders.

            Goal:  Continue efforts to provide the most accurate and complete

            demographic, psychographic and data mining data for the database.

Goal:  Work with Alumni and Development offices to increase donor business information, e-mail addresses and cell phone numbers entered in the database. 

            Goal:  Create the technology component of the division’s disaster plan. 

 

Public Information/ News Services  (Staff: 2)

            Goal:  Plan and implement external communications goals that arise from

the University strategic plan.

            Goal:  Work in partnerships with campus centers and recurring

            conferences to develop communications protocols.

            Goal:  Develop staffing plan for times of crisis management.

            Goal:  Increase presence in state and national media concerning

            University faculty experts, research, distinctive programs and initiatives.

           

University Publications.  (Staff: 4)

            Goal:  Develop, create, produce and distribute publications, both print and electronic, that effectively and cost efficiently protect, support and advance the University and its brand.

 

Branding and Integrated Marketing Plan

            Recent meetings of University boards, councils and staff have articulated the need for a fully integrated program of communications.  An RFP has been issued for a consultant to work with the University to use existing and new research to stimulate campus discussions leading to the development of a written brand strategy to establish the University’s market “position” within its competitive set and thereby provide a beacon for integrated marketing efforts. 

 

Website re-design

A second major initiative supporting the University’s strategic plan is website re-design focusing on the development of homepage, top-tier and new pages that support, define and enhance the UNC Asheville brand and mission.  The website has the potential to be the strongest communication link for admissions, human resources, development, special events and cultural affairs, community and master calendars, emergency communication, business operations and vendor relationships, student life, news and public information.  Accordingly, website re-design will begin with externally driven constituents and provide the opportunity for departments that wish to do so to re-shape web pages into the new grid. 

 

Budget report

            The Division’s state budget (excluding salaries) for 2007-2008 is $207,900.  The UNC Asheville Foundation supports the Division’s budget with approximately $300,000 in additional funds used to undertake projects that cannot be paid with state funds, including some University publications, telemarketing, donor-related expenses, and several University events. 

 

Activities/plans to increase campus diversity   

1.  The Foundation raises annual and endowed funds to support scholarships to increase diversity among students.     

2.  The Foundation Board of Directors is the first University board to have representation from the white, African American, Latino, and American Indian communities.

3.  The National Alumni Council and the National Parents Council have diverse memberships.

4.  The Foundation supports initiatives and special opportunities that enhance campus diversity through student programming.